Is the $100 million cold weather deal worth it?
The cold weather deals that have helped put Nike and Adidas on the map over the past few years have done a lot of good for the brands.
But, as we get closer to the holidays, it’s worth asking if this cold weather cashmere deal has really made Nike or Adidas the coolest brands in the business.
The answers are no, it hasn’t.
The cold weather-inspired Nike X ad has a pretty cool effect on us, but that’s only because the ad was shot at the start of December.
That’s right, it was shot in December and the winter weather was already in full swing.
The cold was so harsh that the sun had to be blocked by a giant snowstorm.
And it was hot.
It’s not like the ads were shot in a sunny day, right?
No.
The cool kids were busy putting on winter coats and coats with ski masks.
The ad has been the subject of criticism for a couple of reasons.
First, it makes the brand look like it’s the coolest thing to happen to the sport in recent years, which is definitely a bad thing.
But Nike has been around since the 1930s and the X ad isn’t the first time the company has made a splash in the sport.
Back in the mid-’90s, Nike made an all-white ad for Adidas that featured the logo of the Japanese brand in a snowstorm that froze the city of Yokohama and the surrounding area.
The spot also featured some super cool animation and some pretty cleverly designed snowflakes.
This time, Nike has used the brand’s iconic snowflake logo for a different ad, this time in the midst of a frigid winter.
It’s hard to deny the coolness of the ad, especially considering how quickly it was pulled.
When the ad first hit in January, it quickly gained attention on social media and the ad eventually gained nearly 1 million views on YouTube.
But while the ad got some critical traction on Twitter and other sites, there was only one thing that really stood out to me.
It was the logo.
It just looked so cool, but it was all downhill from there.
In the ad’s opening sequence, we see two snowflaking logos.
The first is an old school snowflake, which looks something like this:I’m not sure what it is about this one that makes it so appealing, but I love the contrast between the cold weather logo and the snowy logo.
And, well, we get to see a little more of the snowflake.
I can’t help but think of the classic snowflap as a way of reminding us of the winter months when we get a little bit more frostbite in our skin.
It also makes the snowy brand’s name look a little less dated than it should be.
The second logo is more modern.
It looks like this, but instead of a snowflake it has this:Nike’s new logo isn’t that revolutionary, but Nike has made some bold moves in the past couple of years.
The brand has been doing a lot to appeal to a younger demographic, and this brand logo seems to be a step in the right direction.
The snowflak, on the other hand, doesn’t really stand out.
I like the logo a lot, but the snowflake just doesn’t stand out enough to make me love it.
I don’t know what Nike did with this logo, but if they were really going for a modern take on the old snowflake then it’s a bit disappointing.
The company did make an interesting move in 2016 with their new Nike+ branding, which takes its name from a brand that originally started as a snow-flake logo.
The new logo, though, just doesn the snow flake at all.
I can’t say that the new logo looks too out of place in this ad, but given that the ad is shot at a time when it’s getting pretty cold outside, I think the new look is a little off.
